EVCOM

Reaching new audiences with the click of a button.

“EVCOM have found ERIC to be an enormously useful platform to reach young people that we were most definitely not reaching before. It is a dynamic, easy access and wide-reaching method to share relevant information and details about our little-known sector and to encourage a more diverse range of young people to learn more. We have received loads of support and help from the team whose mission it is to help us succeed.”

Claire Fennelow | Executive Director

Amelia Brown | Events Manager

Challenge

  • EVCOM are always looking to diversify their network and reach young people beyond its existing circles.

  • With limited resources, EVCOM have struggled to build a dedicated audience on other platforms, often feeling that their resources were going to waste.

  • The team want to create engaging content while maintaining their professional image.

ERIC solution

  • The ERIC community is already engaged and looking for creative opportunities, providing EVCOM with a place to share content and see an immediate impact.

  • Regular feedback & reminders from ERIC’s team help EVCOM tailor their content in a much more manageable way, allowing them to continually improve their resources.

  • The ERIC app’s design and format are enticing and accessible, perfectly aligning with EVCOM’s target audience, without sacrificing their own branding.

Results

  • The partnership has enabled EVCOM to reach a whole new audience who are actively engaged, leading to increased interaction with their content.

  • The team have seen a significant increase in their Next Gen Membership for young creatives, as well as improved attendance at their events.

  • The EVCOM team highly value ERIC’s support & expertise; ERIC’s in-house Gen Z team are a huge highlight, helping EVCOM to effortlessly connect with their target audiences.

  • Within 6 months, EVCOM had connected with 6,171 young creatives on ERIC.

  • Of these, 56% live outside of London, 43% are from the Global Majority, and 31% are part of the LGBTQIA+ community.

Looking ahead

  • EVCOM aim to engage even more young people through their events & awards, keeping their community on the ERIC platform active and growing.

  • The team plan to utilise ERIC’s latest data and insights to identify areas for further improvement and refine their strategies.

  • EVCOM are excited to grow alongside ERIC, expanding their reach across the UK and establishing a stronger presence outside of London.

  • EVCOM’s long-term goal is to diversify the industry’s demographic. As the team noted, they “couldn’t do that without reaching the people that ERIC puts [them] in touch with”.