There’s no denying that Gen Z’s new trends and attitudes are beginning to make things a bit different. We’re here to tell you why that’s the case and how your organisation can work harmoniously alongside the new way Gen Z are doing things.

After this talk, Gen Z will no longer be a mystery to you, many of the myths you may have heard will be well and truly debunked and you will be clear on the critical intel you should know.

We also investigate the next generation, Gen Alpha too, who are due to enter the workplace within the next 5 years…

Who are Gen Z & Gen Alpha? An interactive crash course

45 minute talk, 15 minute Q&A

£1,500 (in-person) or £750* (online)

Fo up to 10 attendees

*Charity discount available

Who is this talk for?

Ideal for teams in recruitment, marketing, design, sales and even board members. It’s suitable for anyone who:

  • Needs to understand more about the mindset of their target market to help shape strategy

  • Wants to know which online spaces Gen Z are on, so they can be there too

  • Are interacting with Gen Z on a regular basis and want to have an easier relationship

What will you learn?

  • Who are Gen Z, the easy facts

  • What are the defining characteristics of Gen Z and why

  • How do they feel about their careers and their futures

  • How do they feel about authorities, businesses and the world around them

  • How Gen Alpha compare as the next generation to come up

…and plenty more.

"ERIC’s talk was brilliant and scary at the same time as it highlighted how different each generation is! It really helped our marketing team to understand why Gen Z are the way they are and we came away with so many new ideas on how to adapt our marketing strategies to reach our target audience. "


Dom Davenport
Founder of Escape Studios

"Team ERIC's insights into Generation Z and Alpha have been invaluable to the work of University Alliance and our members. Generation Z /Alpha are our students and staff of today and tomorrow. These insights have enabled us to take a ruthless look at our engagement and offer."


Vanessa Wilson
CEO of University Alliance