Free Gen Z resources for employers & trade bodies
We’ve pulled together some of the best free resources from across the internet for employers to learn more about the mindset of Gen Z & how to hire them.
Helpful Gen Z content
READ: Dr Sarah Ogilvie busts myths about Gen Z
READ: List of top brands for Gen Z 2021
READ: Gen Z Don’t Trust Big Brands
📖READ: Cassandra’s daily Gen Z updates
📖READ: A collection of Gen Zers comment on NY Times articles
🎧LISTEN: You Don’t Know Me - investigative Gen Z themes
🎧LISTEN: GenZers To Rise! - Successful Gen Z entrepreneurs
🎧LISTEN: The Confession Tapes Podcast - Anonymous teen confessions
🎧LISTEN: Through The LenZ - Gen Z general themes & topics
🎧LISTEN: Zero-In - Gen Z general themes & topics
🎧LISTEN: Diary of a CEO with Stephen Bartlett - Popular Gen Z motivational podcast
🎧LISTEN: Reply All - understanding the internet & youth interactions
👀WATCH: Kyra TV
👀WATCH: Nathaniel Turner - We Owe Generation Z an Apology Today
👀WATCH: Corey Seemiller - Generation Z: Making a Difference Their Way
👀WATCH: Darcy Dixon - Gen Z: How a Generation Defined a Pandemic
📱FOLLOW: My Life My Say
📱FOLLOW: The Future Laboratory
📱FOLLOW: askgenz.com
📱FOLLOW: Notion Magazine
📱FOLLOW: Vox Media
Generational trends you should know about
🎨Creator Economy (accelerated by 🌎web 3.0)
🧘♀️Wellbeing & Mental Health
Listen/watch/read what Mae & Sam have to say
Listen to Mae & Sam talking to Glenn
Listen to Mae & Sam talking to Phillip
Listen to Mae & Sam talking to Elysia
Listen to Mae’s podcast ‘Phenomenal & Asian’
Listen to Sam’s podcast mini-series ‘Education Reformation’
Read Sam’s article about the power of entertainment in education
Coming soon: ERIC’s Employer Branding Podcast
Coming soon: Watch Mae & Sam’s flagship talk ‘10 Strategies to get Better at Sourcing Gen Z’
The ERIC Method
The ERIC Method is a unique strategy for getting employers in front of the right Gen Z talent for them. Tried, tested and curated over years of working with Gen Z and employers, we’ve proven that in order to save time and money in the recruitment process, you need to work on the basis of creating consumers at the same time as recruiting.
Step 1: Identify your target candidates and investigate where they exist online & offline
Step 2: Position your brand at the beginning of the career journey and add value to them during the education stage
Step 3: Create an existing talent pool of diverse superfans you can dip in and out of for recruitment on-demand
With our methods, you are investing in candidates who are equally as invested in your brand and your culture.
This is matchmaking done right.
“QUOTE”
Rina Gulrajani | Head of HR
Why students ❤️ ERIC
Personalised for them
The most popular content on social media is NOT career opportunities. Algorithms favour Food, Fashion, Travel & Cute Puppies.
Not boring or intimidating
Did you know only 4% of Gen Zers actively use LinkedIn. Corporate platforms are scary when you’re kickstarting your career.
On demand support
ERIC supports young people at all stages of their career journey and offers on demand advice as and when they need it.
