STRENGTHEN YOUR TEAM’S INSIGHTS INTO GEN Z & NEXT GEN

With real insights from ERIC’s Gen Z community, our masterclasses give your team the tools to connect with the next generation. From understanding their values to building trust, we’ll help you communicate with young people in a way that truly resonates.

140,000+ Gen Z users on ERIC’s career app

1 million+ Gen Z real-time data points

990k likes and 45k+ followers

OUR MASTERCLASSES

FOR CAREER TEAMS

Our masterclasses can help you:

  • Engage & Connect with Students Better

  • Get students excited about careers

  • Help your students stand out with understanding what employers are looking for

  • Learn new career resources to give your students the tools to succeed

Really great, interactive & insightful session. Our talent team loved it.

FOR MARKETING TEAMS

Our masterclasses can help you:

  • Stay relevant & get up to speed on Gen Z trends. Learn how to grab their attention

  • Explore real case studies of other brands & educators doing it well

  • Learn how to communicate authentically with Gen Z, that earns their trust and engagement

  • Discover practical ways to make a big impact on a tight budget

Lots of very helpful information. It’s so important to understand this generation, their values & culture.

FOR TALENT TEAMS

Our masterclasses can help you:

  • Understand what Gen Z truly values in the workplace

  • Craft early-career initiatives & job descriptions that grab attention

  • Build an employer brand that stands out to the next generation of talent

  • Learn practical ways to keep entry-level employees motivated and happy at work

Our team really enjoyed it! Some fantastic takeaways for us. 

MEET OUR GEN Z EXPERTS

Phoebe

Graduated with a law degree, but Phoebe’s true calling? Helping young people find their dream careers. As ERIC’s Head of Content, she’s our go-to for youth copywriting and inclusive language, ensuring brands and opportunities speak authentically to the next generation.

Will

With an extensive creative background, Will has seen firsthand how out of touch employers and educators can be when communicating with young talent. He works closely with companies to improve their engagement and open access to their industries.

Amber

With a variety of experience across multiple industries, Amber now works alongside organisations to help them maximise their impact. As Head of Partnership Success at ERIC, she is the first point of call for practical, actionable strategies to effectively connect with and engage emerging talent.

FOCUS GROUPS & SURVEYS

Focus Groups

Looking to understand Gen Z perspectives, test a new product, or engage directly with a specific audience? ERIC makes it easy to promote focus groups tailored to your needs.

Surveys

Promote your surveys to our 140,000+ Gen Z users and get instant responses. Whether you need quick feedback, product insights, or opinions on key topics, connect directly with engaged young voices.